We love to see our clients earn recognition for their innovative products. This month, Madorra CEO Holly Rockweiler talks about their home ultrasound product and how they harnessed the power of user-centered design to innovate.

Why Design Thinking is Crucial for Medical Device Innovation: Interview with Madorra CEO Holly Rockweiler on Medsider Podcast

Despite women accounting for half of the global population, there is a considerable lack of innovation in the field of women’s health. Enter, Holly Rockweiler and her business partner, Ryan Krone.

The two founded Madorra, a company based on their novel medical device. This non-hormonal home ultrasound is the first of its kind to treat vaginal atrophy in postmenopausal women and breast cancer survivors.

Their invention received breakthrough device designation from the FDA in 2021.

In this Medsider episode, Holly discusses how to use design thinking to further MedTech innovation and what the early days of iterating and prototyping looked like:

Get [your product in] the hands of your prospective user and get as much information as you can. Pay attention to what your users are saying and why they’re saying it … it can lead you to really valuable insights.