Product Design Case Study: Colorsonic, L'Oréal's Latest Beauty Tech Product
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The innovation team at L’Oréal l knew their concept for making the hair coloring process less messy and more consistent could revolutionize the at-home experience. Their challenge was to refine that product vision and then make it real.
Product Creation Studio collaborated with L’Oréal’s team in the design of the Colorsonic device. They relied on our expertise at key points in product development to help define what a reusable, cartridge-based hair coloring experience could be like, how to incorporate the functional elements, and how to infuse the L’Oréal brand into a beauty tech appliance.
View the full L’Oréal Colorsonic product design case study here.
"Product Creation Studio was a great design and engineering partner as we built this new experience from scratch. Their ability to create an industrial design vision and integrate the cartridge, meter, mix and dispense functions were just what we needed to build momentum for the product."
L’Oréal’s Colorsonic handheld device with re-usable cartridge and oscillating brush.
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