MDDI Article: Breaking Through the Bias: Debunking Common Misconceptions About Usability Studies

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Greg Martin recently wrote Breaking Through the Bias: Debunking Common Misconceptions About Usability Studies for MD+DI Online on November 2, 2018.

Here is a snippet from the article:

Usability studies—do they have purpose? For healthcare, it’s all too common to think of usability studies as a box to check to satisfy regulatory requirements. But by doing this, companies leave good information on the table, and they don’t explore the full value of user studies. Thorough, structured usability testing can be a key tool to ensuring a device or product will be valued and adopted by users.

Here we review some of the misconceptions, mistakes, and even excuses companies might encounter when it comes to usability.

Please check out the full article on MD+DI Online for more insight from Greg on the misconceptions and benefits of usability studies.

Press, Thought LeadershipGregory Martinusability, gregory martin, design strategy, design