Our team had a great experience at MD&M last week in Anaheim! We had the opportunity to meet with several designers, engineers, product owners, and medtech innovators. We listened to leading members of the medical device community and had the chance to share insights of our own.

CTO and co-founder, Scott Thielman, led a session titled Design + Technical Teams Unite! User Feedback Isn’t Just an FDA Requirement in which he identified common factors that delay user feedback and how design and technical teams can work together to create a “sticky” product experience.

If you’re unsure whether user feedback can benefit your innovation, check out this article on developing a design mindset and learn how you can bring value to your product through user testing (hint: it doesn’t have to cost a ton!).

At the booth, we showcased some of our recent medtech projects including work on Advanced Bionics’ cochlear implant sound processor, as well as Cypris Medical’s minimally-invasive Xact Suturing System.

Finally, we took entries for our Oculus Go 3D Virtual Reality Headset giveaway. Thank you to those who stopped by, and congratulations to Fred Malkin, M.D. - you are the winner of the VR headset! Contact Rich Roberge at rich@productcreationstudio.com to claim your gift.